I built a consumer brand from the first ad to a full in-house content team. Now I install that same system inside other founders' businesses.
Campaigns I directed — written, shot, cut and graded by the team I built. Click any card to watch it.
Short film1:16Instead of a product ad we wrote a story: a night, a G-Class, masked strangers and a bottle that changes everything. Written, shot, graded and scored in-house. People watched it to the end because it plays like a trailer, not a commercial.
Trailer0:47Built around one of the most popular MMA fighters in the region: cage, gym, mountains, product. Shot in a day, cut to land in the first second.
Trailer0:47Shot across a Spanish championship weekend: grid, onboard, podium. Cut as an athlete signing announcement rather than a sponsorship post.
Commercial0:47A rider, a BMW and Belgrade at sunset. A product commercial that never feels like one, with the product as the quiet hero.
Cinematic2:11First chapter of a cinematic founder film: one chair, one light, a script that earns every second. The difference between a clip and a piece people actually share.
Long-form4:31A three-takeaway breakdown packaged with 3D titles and live screenshots. The format I recommend to experts whose audience buys the thinking before the offer.
Event2:56What a conference day looks like when the camera follows the right people: the side events, the interviews between panels, the after-party. One crew, one day, a recap published the next morning.
I own and run Noro, a consumer health brand selling across Serbia and the wider Balkan region. It started with nasal strips and grew into a full product range.
I have been responsible for all of it since the first campaign: the ads, the creative direction, the hiring, and the content team that now publishes every single day. Everything I advise on, I have already paid for and tested inside my own business first.
Noro Drops
MMA
Formula 4
Which one fits depends on how much of the work your team can carry on its own.
A full read of your offer, your social profiles, your website and your ads. You get a written report that says exactly what to change, in what order, and why — not a strategy deck you will never open again.
From €300 · one-offThe operating system for publishing: a calendar, a filming cadence, hooks and formats that fit your business, and a scoring routine so the work gets better every month instead of just continuing.
From €100 / monthOngoing work with you and your team — weekly calls, hiring and briefing editors and videographers, KPIs you can actually check, and direct review of the creative before it ships.
From €1,000 / monthNo open-ended contracts, no monthly report nobody reads. A defined scope, a weekly rhythm, and an end point.
We work out whether the problem is the offer, the creative, or the distribution. If I am not the right person for it, I say so on that call rather than selling you something adjacent.
Deliverables, a fixed monthly fee, and a defined end point, agreed before anything starts. Work outside that scope gets quoted separately.
Review, decisions, and something shipped every week. Everything lives in one shared document your team keeps after we finish.
The point is a system your team runs without me. If you still need me in month twelve to keep it alive, the engagement failed.
Book a 30-minute call and bring three things: what you sell, who buys it, and where it stops working.